Struggling Taiwanese giant HTC hasn't launched any new mid range handset for quite some time. The current status of HTC is being compared with Canadian BlackBerry and Finnish giant Nokia. In the past few months, the HTC One maker primarily focused to improve its high-end offerings. However, HTC failed to run the business due to lack of new ideas and next-gen vision.
With pressure from all sides, HTC could soon announce new low-to-mid-end Android handsets. HTC sent out an invitation this week for an event to be held in China or Taiwan on November 27(via VR Zone).
HTC could unveil one or more handsets in the Desire range. HTC's Desire range basically caters to young crowd, so expect lower priced handsets. Moreover, the upcoming Desire range would address shareholders interests, an utmost priority at the moment.
Rumor has it that HTC could unleash a handset that can easily trumps the Moto G. The Motorola Moto G has set a benchmark in front of other international vendors to launch affordable mid range handsets. But the point should be noted is that whether HTC is capable enough to produce cheap handsets.
Going by HTC's track record, it is difficult to imagine a handset with a 720p HD display, quad-core processor and an 8MP camera, priced under Rs.15,000. However, if HTC plans to use MediaTek chipset, then definitely expect an affordable quad-core phone under Rs.15,000 price bracket or may be even less.
Recently at the launch of HTC One Max in Bangalore, Faisal Siddiqui, Country Head of HTC India revealed that the company is looking to introduce three more handsets under the Desire family by year end. Moreover, HTC could announce the new devices between Rs. 11,000 to Rs. 30,000 powered by Android mobile OS. HTC is looking to capture 15 % of the smartphone market share in India.
Stay tuned to GizBot for more updates!