HTC will reportedly launch a new mid range handset for India in the third quarter of 2015, the latest attempt by the ailing handset manufacturer to gain market share in the highly competitive smartphone market.
According to a report published in The Economic Times, HTC's upcoming handset will be priced at Rs. 15,000 - 20,000, when it goes on sale this year.
We have a third-quarter plan for our global launch in India to introduce a device which is specifically designed for the Indian consumer," Chia-Lin Chang, president of global sales and chief financial officer of HTC told the business daily.
He further said: "We were the first company to bring an Android smartphone to the country. Indian market is something that teaches us about new trends, which is always helpful. If we are able to serve Indian market well with the right strategy, we will be able to serve the global market well."
HTC's willingness to launch a global phone comes exactly one week after Xiaomi launched the Mi4i, a flagship smartphone ‘Made for India'. Reviews on the device, which will cost only Rs. 12,999, have generally been good early on.
In addition, HTC is keen to double its investment in India, as per The Economic Times. The One M9 maker is ramping up the distribution network to 20,000 outlets from 14,000 at present.