Keeping mind HTC's mediocre performance in China, the Taiwaneese company is now working on a new strategy to revive sliding sales. It is reportedly working with Chinese government officials to come out with an OS that is exclusive to the Asian country.
It will reportedly have a strong focus on integration with Chinese social media platforms such as Weibo. The OS is expected to be out sometime later this year, according to the Wall Street Journal. The move is supposedly an initiative to develop software to compete with dominant US alternatives like iOS and Android and is being closely monitored by HTC Chairwoman Cher Wang.
Even though a China-only OS might sound like a good idea, market reception could be terrible. Take for instance Microsoft, maker's of the world's most popular desktop software. Their OS, Windows Mobile 8, despite winning the support of players like Nokia, is still struggling against Apple's iOS and Google's Android.
Apart form this, China already has domestic Android ROMs like Xiaomi. So why would they need a new platform when this one's working just fine? And then comes the question of Apps, an area where new entrants like Microsoft and Blackberry 10 are still struggling. Why would developers bother porting their apps onto a new an OS with a sparse population of users?
Quite honestly, most of it doesn't make sense. We hope that HTC proves our doubts wrong. We hope that HTC proves us wrong in the coming months. Stay tuned to our feeds on Facebook and Twitter for updates on this topic.