HTC M7: Ultrapixels Camera In Works To Dethrone Nokia PureView Technology

HTC is all set to start a new cattle race with M7, a mysterious device slated to appear on February 19, in an exclusive event to be held at New York City. The Taiwanese giant is said to flaunt an ‘Ultrapixels ‘ducked M7, which is said to be far more accurate than modern age camera phones. Last year, Nokia stunned crowds with a mammoth device - Nokia PureView 808, an alluring handset having 41- mega pixels under the hood. So, Is HTC set to re- write the camera industry, all together.

The struggling smartphone maker is prepping M7 as its flagship device for the first- half of this year. As reported earlier, the company will use a 13- mega pixel sensor in the device. But, now the latest buzz says that instead relying on traditional camera sensors used by handset makers; the company will support a new technology.

HTC M7: What's so special about Ultrapixels?

‘Ultra- pixels ‘, is a different type of sensor having three layers of 4.3 - mega pixels on the top of each other , giving a single - image. When, HTC, launched - One X, the firm excessively talked about ImageChip technology behind the famed handset. The HTC ImageChip was an incredible innovation featuring company's home backed Image Signal Processor (ISP) for One X and One X + devices.

HTC ImageChip technology

The biggest advantage of Image Signal Processor (ISP) built devices was the coming of superfast capture mode in the smartphones. Another advantage was the ability of taking a photo in low light conditions. Thanks to built -in f/2.0 lens ; the 8-mega pixel camera found on HTC One X, was truly marvelous. And the hidden feature that was also appreciated was Video Pic - a mode that allows users to take a photograph while watching videos.

HTC M7 vs. Nokia PureView 808

That's was so 2012 for HTC. Nokia also showed its innovative side with PureView 808 last year. The 41- mega pixel phone by the Finnish giant is still termed as the ‘Best Smartphone Camera phone ‘by various agencies. Sources familiar to PocketLint confirms that the Taiwanese -based smartphone will indeed call its flagship device - M7 , with a phone having ‘ ultrapixels' , to better compete with Nokia PureView phones.

Nokia PureView 808 was a decent phone with superb camera functionality, but its OS was a big bummer. The company now slashed the device in India, and currently sells for Rs.24, 999. The company now officially announced the exit of Symbian mobile OS from its current portfolio.

The HTC M7 is set to re- write the rules of smartphone industry. The upcoming monster from HTC , will have a quad-core processor , 2GB of RAM , a 4.7 -inch 1080p HD display , and an ‘ ultrapixels' led camera.