One of the Chinese smartphone brands Huawei, which took over LG's position in the Q3 2013 has now come up with plans to make the brand more premium and also expand its presence more solid globally in future.
There are basically three major objectives that would strengthen the brand in future and in a recent interview with the Chinese 21st Century Business Herald, Huawei's Device Chairman, Yu Chengdong revealed them with elaborate examples and moves that it would make.
In short, the company's first plan is to come up with a successor of the Ascend P7 in which it would use sapphire display. This means that the company would be making this phone as premium as possible.
Secondly, the head man from Huawei also said that the company will further expand its e-commerce business and will open new e-commerce channels. Perhaps this will lead to an increased market presence in the western hemisphere, but one can only hope.
Finally, Yu Chengdong said that the third big step would be to increase brand awareness across the globe. In addition, he also revealed that Huawei is not looking to make a quick profit in the short term. In a rather euphemistic statement, Yu Chengdong said that "Huawei does not wish to become the Volkswagen of the mobile world. Instead, the company aims at becoming a premium player like Audi or Porsche."
But from all the three objectives that the company has planned to increase the brand's overall strength, what is quite interesting is the first one- the successor of the Ascend P7 integrated with a sapphire glass. It would definitely be a new thing as even Apple is planning to use the same material in its products in future.
Although, there are several devices which comes protected by Corning Gorilla Glass but the Sapphire glass is considered as one of the best coating for the displays. Since it is the second hardest material in the world after diamond, it's very hard to scratch and less likely to break if compared with Gorilla Glass or even Dragontrail for that matter.
Arguably, Corning says that sapphire may be more scratch resistant, but it's also more likely to shatter when dropped.
Anyways, until we see the launch of the smartphone with a Sapphire glass protection, you might have to wait for a real verdict on whether the Sapphire glass is better or the Gorilla glass.
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