Huawei: Samsung Success Is All About Marketing ; Apple is Slipping

Chinese major Huawei has strongly reacted to the criticism and came up with it best engineering marvel in the form of Ascend P6. The phone has been praised for its design and great build quality. The company is one among the top players, when it comes to selling smartphones.

During an interview given to The Telegraph, CEO, Richard Yu, talked about Samsung in a big way. He [Richard Yu] also mentioned about Apple.

Huawei CEO openly attacked Samsung and most importantly criticized the South Korean giant for making cheap plastic handsets.

Click Here For Huawei Smartphones Gallery

"We want to provide the best, most beautiful, slimmest smartphone - this one's much thicker." Picking up on criticisms about the Samsung build quality he says simply: "We're not made of plastic."

"In the high tier, if you have huge money to spend on marketing and branding, like Samsung, then everyone will buy that," he says.

"Samsung, they have such huge money - if you invest in marketing and branding then people will always buy no matter how good the products are. The Samsung Galaxy S4 is just a so-so smartphone."

Huawei CEO praised Google Android OS by saying "We have a good relationship with Google,"

"We want Android to be more user friendly, so we have made a lot of enhancements. Google is good for an engineer but it's not good for the consumer. It's a little bit too complicated."

So, clearly Huawei would make its Emotional UI more fluid and integrated with in an ecosystem.

This is what Richard Yu had to say about Apple "Apple is hamstrung by its lack of a large-screen phone. "Large-screen phones do very well in China," he says. "Asian people prefer large phones. Gentlemen can't put an iPad Mini in a pocket."