Idea Cellular has launched the Idea Ultra, the company's latest flagship smartphone. The Idea Ultra is the 12th smartphone from Idea. The handset is laucnehd at the price of Rs. 10,500.
Going by the specs, the latest Idea Ultra handset comes with a 5-inch IPS display offering a resolution of 480 x 854 pixels and pixel density of 196 ppi.
The phablet is powered by a 1.2 GHz quad-core processor coupled with a 512MB RAM and it runs on Android Jelly Bean v4.1 OS.
The phone also comes with an 8-megapixel rear camera with LED flash and a 0.3-megapixel (VGA) front-facing shooter.
Moving on to the storage, the handset houses 4GB of internal memory (1.9 GB user memory) which can be further expanded up to 32GB with a MicroSD card.
When it comes to connectivity, the Idea Ultra comes with a regular features like 3G, Wi-Fi 802.11 b/g/n, Bluetooth and GPS. And like all the Indian handsets, it also comes with a dual SIM (GSM + GSM) support with dual standby.
The handset draws its energy from a 2000 mAh battery.
The Idea Ultra comes in White color variant and additionally the Idea Ultra users can also avail 3G data benefits of 3GB 3G Internet and Free Idea TV for 3 months users at Rs. 259 and Rs.261 respectively. The phone would be available from its own retail and service outlets across major 3G markets in Maharashtra and Goa, Andhra Pradesh, Madhya Pradesh and Chhattisgarh, Kerala, Gujarat, UP and Haryana.
At the Ultra launch, Sashi Shankar, Chief Marketing Officer, Idea Cellular said, "The true potential of mobile broadband can be unleashed only with the development of the entire ecosystem. Keeping this in mind, Idea has been actively focused at offering affordable 3G smartphones with high-end features, in addition to rapidly growing 3G network and product portfolio, to ensure that Idea users enjoy the best 3G experience. This has helped us convert every 4th Idea subscriber into a data user. We are now encouraged to venture into the 12.7cm (5") category Smartphone with ULTRA, which is targeted at the evolving and experimental, young Indian consumers, for whom the smartphone is increasingly becoming an integral part of their lives."