Intel seems to be increasing their focus on mobility sector. They are betting high on their mobility chipsets of Atom which powers many Windows devices and Medfield chip which was recently used by Lava Xolo smartphone that was launched in India.
Mr. Debjanj Ghosh, MD of Intel, South Asia while announcing this also stated that their plan is to bring smartphones with cost as low as Rs 7,000. Lava Xolo Smartphone though made an initial impression it failed to maintain it with the launch of new Android and Windows phones in the Indian market.
Intel now has an inherent advantage over their ARM chip manufacturers. The review and benchmark reports show that Intel chips have performed better to ARM based chips. It seems Intel wants to build on this advantage and consolidate their business in mobility sector. It remains to be seen how Intel would position their Android phones in an already crowded market place.
They seem to be betting on the low price tag but if that feature along could help them to win a market share remains to be seen.
There is not much information other than the price range which we know about these upcoming Intel Android models. We need to keep a close watch over how Intel would package Android phones and which OEM are they partnering with to launch these cheaper Android phones in the market. The probability of Intel making a direct entry to Indian market with Android phones is quite less according to the Industry observers.