Intex hasn't seen the kind of popularity it had hoped for in the native smartphone business. And with big names such as Micromax, Karbonn and Celkon from the country, going ahead is only going to get tougher.
However, hope is something that drives all, and Intex isn't any different. The company may not be among the big names all around, but it still is striving ahead to make itself known in the market. And the newly released Intex Aqua Style is a perfect example for that.
Today, at a launch event held in Bangalore, Intex launched its brand new Aqua Style smartphone with a more than affordable price tag of Rs. 5,990. The smartphone, as you may have already guessed, falls in the budget category with the segment currently a big thing in India.
While the launch of the new smartphone is anyway a big deal for the company, the other big news for it comes with the signing of Tollywood megastar Sudeep as the company's new brand ambassador.
"It is an honor to be a part of such a prestigious organization like Intex. I have always looked up to the brand for its diverse mobile handset portfolio," said Sudeep.
"It gives me immense pleasure to say that Intex believes in understanding what the customer wants and at what price points. This is one of the main reasons for their success across India despite such a competitive environment. "
GizBot had the opportunity to be present at the launch event, and come back with a review unit handed directly by the company officials. So let's take a look at a detailed first look and hands on for the new device.
Intex Aqua Style First Look and Hands On: Form Factor and Operating System
In terms of number, the new Intex Aqua Style comes with a 4-inch form factor. The handset offers 800x480 pixel resolution as well. And while that's the number surrounding the device, it has to be said that we were pleasantly surprised by the build quality of the handset.
The phone is actually a mix of an early iPhone and early Samsung models running the basic Android OS. The device does feel a bit heavy in hand, but that's actually negligible. Apart from that, while not being either the slimmest or the lightest in the budget category, it still offers what it promises to offer.
The phone has a sturdy build, although the glossy back panel might tend to fall off from your hands once in a while. The device has all its regular button offerings similar to what you see in similar handsets all around you.
The device has its volume rocker buttons on the left side of the phone, while the power button is placed at the right side. However, while perspectives will matter, it seems like the volume rockers are more comfortably placed for a left handed user compared to a right handed one.
Apart from that, the device has its 3.5mm headset jack on top of the handset, alongside the USB charging port. The mic for it, as expected, is placed in the bottom right. In the back, there's the 5MP camera sensor with flash above the INTEX logo.
In terms of the software the handset is running, as expected, the handset comes offering the official Google-based Android v4.4.2 KitKat OS. The interface for the same also looks quite fluid to tell the truth. Apart from color reproduction and detailing remain decent.