Stronger iPhone 6 sales in the US helped Apple's iOS to snatch the top smartphone spot from Android in the fourth quarter of 2014, according to data from research firm Kantar Worldpanel.
Apple's iOS made up 47.7 % of U.S. smartphone sales during 2014's fourth quarter, beating Android's 47.6 % market share. Interestingly, this is for the first time Android drops to second place in the US.
According to the latest available data, Apple sell only slightly more iOS devices than all Android makers combined - the difference is hardly 0.1%. Still, Apple's victory over Google shouldn't be ignored.
"In the US, Apple iOS overtook Android for the first time since this time in 2012, albeit by the slimmest 0.1% margin," reported Carolina Milanesi, chief of research at Kantar Worldpanel ComTech. "While the success of the iPhone 6 and 6Plus is unprecedented, this quarter's performance also points to Apple having its strongest portfolio ever. With a range of devices available at different price points in both contract and pre-pay Apple was able to take advantage of a weaker Android offering at the premium end of the market."
Outside of the US, Android declined 3.8% year-on-year to 66.1% in Europe, while Apple enjoyed growth of 6.2 % in the region.
"Italy was the only European market where Android grew," said Dominic Sunnebo, strategic insight director at Kantar Worldpanel ComTech Europe. "Considering the strong pre-pay market and the wider direct channel it is not a surprise that Android products - with their value for money.
According to the report, Samsung's Galaxy S5 was the second most popular smartphone in the US in the fourth quarter. With Samsung already preparing to launch the Galaxy S6 next month, this calculated move may spark consumer interest.
Stay tuned to GizBot for more updates!