Apple is reportedly planning to make iPhone 5 available for users in India through specialised distribution companies. It is a major shift in strategy by Apple which had released the previous models by establishing partnerships with Aircel and Airtel.
The latest report clearly points at the company’s plans to establish a significant user base in India for its devices. The report was published by Wall Street Journal which stated that Apple is looking for changing the way it distributes its phones in the local market. The report also claimed the new plan to be the company’s attempt to reach a wider audience such as Indians living in thousands of smaller towns.
The report claimed Apple to have tied up with Ingram Micro Inc and Redington India Limited as its local distributors in India. Redington has already confirmed the inclusion of iPhone 5 to the list of its Apple products. However Ingram Micro Inc has so far not commented on this latest development. Redington India Limited is a local distributor in India having 12,000 smaller partners across the country.
Some of the key features of iPhone 5 include:
- 4-inches of screen display size
- 8 mega pixel rear camera
- 1080p HD Recording
- 16Gb, 32GB AND 64GB Versions
- Weighs 112 grams
- iOS 6 operating system
- Apple’s own Maps app
- Improved version of Siri
Apple had previously partnered with these two local distributors in India for selling products such as iPad. But iPhone was not included since Apple felt that it would affect the profit margins of their product if given to third-party distributors. There are several reports of Apple planning to launch iPhone 5 by the end of this month. Some analysts have predicted the launch date in India to be October 26.