iPhone 5 Shoots Down Samsung Galaxy S3 in the Display Battle [REPORT]

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iPhone 5 Shoots Down Samsung Galaxy S3 in the Display Battle [REPORT]

Since the launch of sixth generation iPhone 5, Apple has received a lot of criticisms related to the lack of next-gen specifications, scratches, map application and other, however, it seem that the Cupertino tech giant has not compromised upon one key factor and that is, iPhone 5's Retina Display enabled 4 inch screen.

It can be said, as recently DisplayMate – a company that examines screen displays of the hefty gadgets around the world, did a screen test of the latest iPhone has has given a thumbs up to its technology.

Reportedly, the tech firm has very closely and technically evaluated the iPhone 5’s display and compared it against the iPhone 4 to see how much Apple’s display technology has improved, and the Galaxy S3 to see how it compares with what is often perceived as the king of smartphone displays because of its sheer size and HD resolution, even though it has a lower pixel density than even the two year old iPhone 4.

According to DisplayMate’s tests, the iPhone 5 display is a considerable improvement over the displays of the iPhone 4 and 4S. Every category that they measured – save for Brightness Decrease with Viewing Angle – was improved “by a bit” and sometimes “by a lot”.

Color accuracy has improved, color gamut has received a boost, “Screen reflectance” has decreased by 52%, and contrast has increased by 57%. Save for a “minor gamma intensity” and increased power consumption at max. brightness over iPhone 4, it is more accurate than any consumer display, with it being second only to the new iPad.

The Galaxy S3 test DisplayMate conducted mentioned its brightness being “about half” of the iPhone 5, having a smaller color gamut with green being dominant over red / blue giving the display a green tint of sorts. It also isn’t calibrated well with the Standard sRGB color gamut, resulting in overly saturated images. Power efficiency is also lower than the iPhone 5.

DisplayMate gave the Galaxy S3, iPhone 4 and iPhone 5 an overall display grade of B+, A- and A, respectively.

Even anecdotal tests – which put the displays side by side showing the same content – come to the same conclusion: the iPhone 5 came out with flying color results and was given the position of the best smartphone display in the market at present.

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