Back in September, Apple launched two new smartphones, the luxurious, elegant and expensive iPhone 5S and the cheaper, plastic bodied iPhone 5C. Analysts and marketing pundits had written of the cheaper, plastic smartphone, declaring that its form and fundamentals had strayed far away from Apple's tradition of only offering "premium products". Were they right? Maybe so.
An analysis by Consumer Intelligence Research Partners shows that the higher-end 5S has been outselling the lower-priced 5C in the United States. According to CIRP, the 5S accounted for 64 percent of total iPhone sales following its launch in that month, with the 5C trailing behind with 27 percent. The remaining 9 percent of iPhone sales went to older devices like the iPhone 4S.
As a part of their survey, the firm went on to compare sales of the 5C with the 4S, a handset that did not sell too well either. During the month of its release, even the iPhone 4S accounted for only 23 percent of sales. This is an indication that Apple's attempt to improve its offering by giving users colors hasn't really worked like the company hoped it would.
"The relative performance of all three iPhones is generally in line with the performance of the similarly priced phones following the launch of the iPhone 5 in 2012," CIRP co-founder Josh Lowitz told AllThingsD.
"Over time, the lower-priced phones have tended to gain share versus the flagship phone, after the initial rush of dedicated upgraders to the newest device. So we expect that the 5c will account for a higher percent of total US iPhone sales in the coming months, but the design changes may alter that dynamic. The iPhone 5c may appeal to different buyers than the legacy 4S did last year, or the new 5s will this year."
CIRP also added that the launch of the iPhone 5 was even more successful than the 5S since that device made up for 68 per cent of new sales during its launch in 2012.
The two new smartphones will be available in India on November 1st. Check out details on pricing here.