Taiwan-based premium smartphone maker HTC has entered the budget-friendly smartphone market by launching the Desire 210 in India at the price of Rs. 8,700. While the company is determined to take on the low-to-mid-range market this year, on the other hand, HTC's One M8 is expected to do the job in the premium category.
To promote its latest flagship HTC One M8 further in the Indian market, the maker of the popular HTC One series has announced its partnership with the GMR Group, which owns the IPL Cricket team- Delhi Daredevils. The device was launched at the price of Rs. 49,900 in India just a couple of days ago.
With this participation, the HTC One (M8) has become the official phone of the IPL 2014 franchise. HTC India Country Head Faisal Siddiqui regarding the matter said, "The Cricket League has an incredible reach and its popularity cuts across demographics and geographies. Delhi Daredevils is one of the most youthful and exciting teams in the League with a good blend of international and Indian stars. We believe HTC and Delhi Daredevils share many common attributes. We see this as the beginning of a longer and bigger association with the Delhi Daredevils in the years to come."
You must have noticed a number of collaborations between IPL related organisations and technology based firms off late. But this is not the first time that there has been a high profile collaboration between an IPL team and a tech firm. Just last week, Chinese smartphone maker Huawei partnered with Royal Challengers Bangalore and Aircel joined hands with DigiVive to enable users stream IPL 2014 on their mobile.
To refresh on the specs of the device, it comes with a 5.0-inch display offering a Full HD resolution of 1920 x 1080 pixels and it features a Corning Gorilla glass 3 protection as well. Apart from the Quad Core processor Snapdragon 801 clocked at 2.5 GHz, the phone comes with Adreno 330 GPU coupled with 2 GB RAM. In terms of OS, it runs on Android 4.4 (KitKat) layered with the company's proprietary Sense 6.0 UI.
Imaging is as always best in the HTC One devices, and this time also the company has chosen the UltraPixel primary rear camera with dual LED Flash, BSI Sensor,F/2.0 aperture and 28 mm lens. In fact, there are two rear cameras installed in the handset this time. The secondary rear camera helps to capture depth information of the subject. At the front there is a 5 MP front-facing shooter capable of taking great selfies and making video calls. The rear camera is capable of shooting Full HD (1080p) video with HDR mode as well.
The handset comes with a native storage capacity of 16GB and it is expandable up to 128GB via microSD card slot. HTC One (M8) comes with 4G LTE support and other connectivity optiosn remain standard with the inclusion of 3G HSPA+, WiFi 802.11 a/ac/b/g/n (2.4 and 5 GHz), Bluetooth 4.0 with aptX codec, NFC and GPS with GLONASS. You will also find MHL support in the device. The phone supports only nano SIM. The smartphone which measures 9.35 mm thick and weighs160 grams comes powered with 2600 mAh battery.
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