Back in March this year, Apple's former CEO John Sculley was reportedly said to launch a new brand of smartphone by the name of Obi Mobile in India. But obviously, John Sculley is not the only person who would be responsible for the new venture.
In fact, Singapore-based Inflexionpoint, a company where Sculley is a founding partner, will be funding the brand. However, that was a bit of a background of John Sculley's new venture.
And now a recent report from Economic Times suggest that the company is planning to make its official debut in the coming weeks, and it chose to partner with Microsoft in order to get things started. Which means that apart from the Android range, Obi Mobile is gearing up to launch Windows-Phone range in India soon. Reportedly, the brand will be collaborating with Shenzhen-based Dragon Technologies, who will handle device manufacturing part.
Moreover, to confirm that, Obi Mobile has just announced that it will launch its first Windows Phone next quarter. Reportedly, the company further said that it would launch a total of five to six entry-level smartphones this year.
In terms of the company's target, Obi Mobiles CEO Ajay Sharma reportedly said that they are looking to take as much as 2% of the market share from India before the end of the year.
Although, we already know that the phones would be launched at an affordable prices, the company has not disclosed the exact price range of the same. And according to Sharma, Obi Mobiles would be focusing on the sub- Rs. 15,000 segment.