Indian mobile brand Karbonn joins hands with South Asian digital entertainment company, Hungama.com, to offer the next generation Hungama music app on Karbonn smart devices. The mobile maker says the introduction of the unique entertainment app on the Karbonn ‘Smart' eco-sphere is an effort by Karbonn to provide a gamut of technologies & services to its consumers, and to propel the tenet of ‘Massifying Technology' in the country.
As per the tie-up, Karbonn will offer the Hungama app pre-bundled with its range of Karbonn Smartphone which will bring an entire gamut of music, videos, and live radio entertainment to the Karbonn ‘Smart' device owners anytime, anywhere. Just to give you a gist, you will have access to large directory of International, Bollywood, Regional (Telegu, Bhojpuri, Tamil, Malayalam and others) and South Asian music & videos. Also, you will be able to access unlimited content for free, upto 30 days on Karbonn Smart devices.
Hungama app will also bring a unique loyalty feature, which rewards users for every action taken on the app. Meaning, you will earn redeemable points by just listening to music or watching videos, playing or sharing content, or even inviting friends and creating playlists. Adding to the features, users will be able to discover and play music based on their current mood.
Shashin Devsare, Executive Director, Karbonn said "Our brand association represents our growing attention towards bringing innovative entertainment vistas to the consumers, through the innovative mobile eco-sphere of ‘Karbonn Smart'. By amalgamating best-in-class hardware and software across the industry, we seek to accentuate the smartphone experience of our consumers and provide them vistas through which they can efficiently utilize their Karbonn Smart device capabilities. Our association with Hungama.com is also a stepping stone in the said parlance, and is an effort towards bringing the very best in music entertainment to our consumers, whom we seek to provide superior avenues to enhance their smartphone experience."
"Hungama.com, being well known as the largest provider of entertainment in the country, through the dedicated app will provide the best of International, Bollywood, Regional and South Asian music & videos to our consumers, whom we seek to provide with an equally superior listening experience enabled by the superior hardware of the Karbonn ‘Smart' device", he further added.
Commenting on this, Siddhartha Roy, COO, Consumer Business & Allied Services, Hungama Digital Media Entertainment Pvt. Ltd. said, "With 900 million users, the mobile device has become the single largest source for digital entertainment consumption. The Hungama Music App received rave reviews and topped the charts across storefronts within a week of its launch. Our association with Karbonn provides music enthusiasts an opportunity to pick the best entertainment content at their own convenience and also gives an access to Hungama.com's exhaustive catalogue of music tracks and videos of over two million songs across genres. We are looking at reaching out to our consumers across all digital touch points and elevate their entertainment experience across platforms."