These days domestic tech vendor Lava International is busy giving a new direction to its Iris range of smartphones. While other Indian tech vendors are simply chasing the market share, Lava, on the other hand, aims to be next Sony or Apple and dissolve the bars among a high end pricey phone and a mid range phone. Only recently, the company launched its most expensive handset till date, the Iris Pro 30 at Rs 15,999.

At first glance, the newly launched Lava smartphone looks insanely beautiful and shares its looks with iPhone 5s topped by an Android UI, guess that's what makes the phone different from the crowd. The newly launched Lava Iris Pro 30 could be better in terms of internal hardware, but the company says it's just the beginning.

As claimed by the company, the Unisex Iris Pro 30 will be targeted at mass Indian consumers, and is expected to go on sale shortly via physical retail shops and online. Priced at Rs. 15,999, the Lava Iris Pro 30 manages to be a sexier phone, but what about internal hardware. Would you be interested in getting a beautiful phone without solid hardware? Yes, there's still a lot of answered question left unanswered. GizBot was at the ground zero when Lava officially announced the device. We've come with a quick take on Lava Iris Pro 30, a 4.7-inch HD quad-core smartphone.

Here our first impressions:

What is the first name that comes to the mind when you think about beautiful hardware? May be Apple or Sony; both companies are known for making exceptional quality from the beginning. Now four years old Lava wants to be the next thing by coming with insanely beautiful phones. Lava has prematurely started to weave its future with the coming of Iris Pro 30. The Iris Pro series is designed on the theme ‘Art meets Smart', and to some extent the Iris Pro 30 is just one step ahead in the right direction. The phone is not awful nor it's the best in its class; however, one should praise Lava for attempting something unexpected, when it comes to so-called "Indian labelled" phones. Lava says the Iris Pro 30 will be India's lightest possible phone, and there's no denial.

The smartphone features a 4.7-inch HD IPS display having a resolution of 1280 x 720 pixels at 312ppi. It has edge-to-edge screen with minimal bezel, while keeping the 4.5-inch HD display standard. We also got to interact with a senior executive over at Lava, who told us that the company chose Sharp manufactured LCD panel. And even we have agreed with Lava, as the screen was razr sharp and bright, during our brief encounter the Iris Pro 30. On the top, a 4.7-inch IPS display has scratch resistant protection, thanks to Gorilla Glass 2. Although it would be unfair to compare the Lava Iris Pro 30 with the high-end Nexus 5; still we have say that the latter device, being a Full HD screen, has better display. We came to the conclusion by comparing two phones side-by-side.

Talking about the design, the Iris Pro 30 has a rare combination of style and elegance. We would have expected metal clad chassis, but the product still has very familiar design. It seemed that Lava wanted to have removable back cover; that's why the company went for plastic materials. Further, Lava says that the phone has been constructed from high-quality plastic. It's up to consumers whether they agree with the tech vendor or not. The design (see rear-back) of Lava Iris Pro 30 could be inspired from the iPhone 5S, whereas the metallic frame along the edges is magnesium alloy coated with silver paint. The handsome phone is super thin (7.5mm), and weighs 114 grams. Overall, the Lava Iris Pro 30 certainly has better than expected design, if one asked to compare with competitive handsets.

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