LG has announced a new promotional campaign for its upcoming flagship smartphone, the LG G4. As part of this campaign, the company will dole out 4,000 G4 smartphones to select individuals from 15 different countries as part of a public testing campaign.
"Customers are our best fans and we think this would be an exciting and unique way to get our most important mobile product of the year close to the public," Juno Cho, president and CEO of LG Electronics Mobile Communications Company, said in a statement.
LG has made the testing program page live in Korea and confirmed it will soon also come to Turkey, Indonesia, Singapore, United States, China, India, Brazil, Canada, United Kingdom, France, Germany, Mexico, Japan, and Hong Kong.
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The 4G is the successor to LG's current flagship phone, the 3G, which helped LG score record smartphone sales for last year's third quarter as well as its highest-ever market share in North America.
However, the company faces a greater challenge this year, squaring off against Apple's iPhone 6 lineup and Samsung's upcoming Galaxy S6 phones.
LG apparently expects to generate more publicity from consumers applying for the program through social media, where word of the handset will spread even further.
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During the test drive period, participants will be given various unspecified "assignments" to complete, for which prizes will be awarded.