Around a week back, ForMe Mobiles a leading Chinese mobile handset manufacturer announced its arrival in India with a slew of feature rich Dual Sim card powered handset models in its stables. ForMe joined the already present Chinese majors in the country such as GFive and Wynncom. GFive is now India"s 3rd largest mobile manufacturer and the company is now aiming to capture the Tablet market by planning to launch a budget Android Tablet in India.
The Indian mobile market is no longer under the control of the premium mobile manufacturers. Earlier these companies had a supremacy over the customers which was due to the fact that the customers must be satisfied with what the companies make rather than have their requirements and desires met. The increased presence of foreign and local competition have forced manufacturers to make models that suit the customer"s needs and budget, because today a customer has 10 times the choice in buying a phone than that was the case 5 years ago.
This market saturation was the key factor behind Chinese telecom companies and other foreign brands which are making a stride into the Indian Subcontinent. Now another well reputed Chinese mobile brand has made its way into Indian shores. The company under spotlight is none other than Longtel mobile phones from a prestigious mobile phone maker in China- Zoom Technologies.
Zoom Technologies will launch its handsets in India under the brand tag of Longtel. They have made claims of selling around 50,000 handsets in the Indian market already and plans to increase this figure to around 300,000 by the end of 2011.
The company has made its initial presence felt with the launch of 10 different handset models. Each of these 10 models is feature-rich and offers multimedia specs.
According to Mr. Lei Gu the Chairman and CEO of Zoom Technologies, he and the company is extremely surprised and delighted about the fact that Zoom is able to make an active contribution to the Indian mobile market which is also the companies first international venture outside China. The close proximity of India and China and the long tales of mutual co-operation between the 2 superpowers was the main reason stated by the company in selecting India as its first foreign market.
He says that the company is pleased with its ability to make handsets that are customised for the Indian market and the company vows to go further in market innovations. Thus the Chinese revolution in India has taken a step forward.