MediaTek quad core MT6589 chipset is so far not involved in smartphones with 1080p displays. But, the processor is all set to grow now as big tech brands including Sony, Lenovo, Huawei and ZTE seem to focus on it to incorporate the chip on their forthcoming devices.
According to a Digitimes report, MediaTek has entered into partnership with 20 manufacturers who are planning to roll out devices with its SoC in April. In order to gain more popularity, the chip maker is planning to cut down the price of the chip by 10% from April this year.
Though MediaTek MT6589 is not the most powerful processor available on the market, the quad core processor is capable of delivering a solid performance at an extremely low price, thereby attracting the Chinese manufacturers including UMI in 5 inch 1080p smartphones with IPS display costing less than $200 (approx. Rs 10,000). This price of the Chinese smartphones is approximately three times less expensive as compared to the 1080p smartphones made by major tech titans.
As the report claims that market leaders including Sony, Huawei, ZTE and Lenovo are on board to manufacturer smartphones with such processors, the global market is assumed to become more competitive and to pave way for a wider opportunity to the Taiwanese chip manufacturer. With this giant leap, MediaTek might become a bigger brand and compete with Qualcomm and Samsung.