Micromax might be an important player in the Indian smartphone market but when it comes to the global market, it still has a long way to go. Since the advent of the company's Canvas 4 handset, Micromax fans have expected the company to penetrate into international markets since the handset comes with features like 'gesture control' that was globally popularMicromax launched Canvas Turbo in the Indian market at Rs. 19,990. But nothing happened.
But now the popular domestic mobile phone manufacturer is now said to be making plans to reach out to the Russian markets by this December. This could be the company's first step in becoming a global smartphone brand. Moreover the company has been successfully operating in Bangladesh and Sri Lanka.
In fact, by roping in Hugh Jackman as its brand ambassador, the company indicated that it had plans to head into the global market. The company is also reportedly said to have set-up an office in Russia. Reports further say that the company has also hired initial employees there.
Apart from that, since Google apps don't work in Russia, it has tied up with Russian search giant Yandex which will probably be providing the apps to the Micromax phones there.
Recently Micromax launched Canvas Turbo in the Indian market at Rs. 19,990. The device comes with a 5 inch Full HD display and features a quad core processor coupled with 2GB of RAM. Users will find a 13-megapixel auto focus rear camera with LED Flash and a 5-megapixel front-facing camera which we have already seen in the Canvas 4. The rear camera is also capable of recording video at full HD resolution. There is a regular connectivity options which includes 3G HSPA+, Wi-Fi 802.11 b/g/n, Bluetooth 4.0, aGPS. Apart from that, the handset also has a Dual SIM (GSM + WCDMA) support with Dual Standby (One standard SIM and one Micro-SIM). It houses 16 GB of internal storage capacity of which only 12.47 GB is user accessible and it comes with a full aluminum casing. The latest phablet which measures 8.66mm thick draws its energy from a 2000 mAh battery.
This could possibly be the first Micromax device to reach Russian markets by December.