For the past several years, mobile phones were a Boy"s thing. Even though the number of women using mobiles was on the rise, mobile phone manufacturers rarely catered to women"s needs and they concentrated on bringing out models exclusively styled for men. Women were forced to accept these phones out of a lack of choice.

But today the market is all about customer orientation. Mobile manufacturers are bringing out models that are specifically aimed for every type of customers and Women find an important place in that specification. There are phones that have been exclusively designed and styled for Women in the market today. Though limited in models initially, the saga has expanded recently with more and more manufacturers beginning to respect the fairer sex and churn out models tailor made for them.

Today we make a small study of two such models that are aimed for women. The models are Micromax Bling 2 and the Micromax Maxx Vista.

These Micromax mobile phones were used as an effective strategy to become a favourite brand for Ladies. These phones are styled in such a way that it suits women more than men. The Micromax Maxx Vista is dual SIM capable and is available in a Pink-Whit combination indicating its girly nature. The Micromax mobile phones does not lag behind on the specs chart. The Micromax Maxx Vista has a 3.2 Mega Pixel camera and an expandable memory slot that can support up to 8 GB of external Micro SD memory.

The Micromax Maxx Vista has support for Java and has dedicated social networking access keys. It has Bluetooth and USB support. This Micromax mobile phone has a large battery backup and also has loud speakers with ample clarity to listen to all your favourite songs. It has a 3.5 mm audio jack. The phone is aggressively priced at Rs 4242.

The Micromax Bling 2 on the other hand is a stylish Android powered premium phone that is aimed for as women mobile for females with heavier purses. The Micromax Bling 2 is powered by Android 2.2 Froyo OS and is elegantly styled. It has the finishing standards expected from the likes of Rolls Royce for the matter.

The Micromax Bling 2 is loaded with features such as 2 Mega Pixel Camera, Bluetooth, expandable memory, GPRS and so on. The phone is slightly on the costly side as it retails for around Rs 8000.

Both the Micromax Maxx Vista and the Micromax Bling 2 are an indication that manufacturers have begun to realise the role played by women in the Mobile market. This is just the beginning with more and more manufacturers expected to come out with phones aimed specifically for female customers.

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