India's leading domestic mobile phone kaer, Micromax, has signed one of the biggest names in the entertainment industry, Hollywood superstar Hugh Jackman, as its brand ambassador.
The actor who is known for his performances in the X-Men movie series, will be seen endorsing the Canvas series of smartphones for Micromax. The association would start with the new Micromax smartphone called Canvas Turbo. The handset has already been teased by the company and will be launched soon in the Indian market.
When it comes to the specs, the upcoming handset would come with a 5-inch IPS Full HD display having resolution of 1920 x 1080 pixels. The phone is said to be powered by a 1.5GHz quad-core processor and MediaTek chipset coupled with 1GB of RAM and 16GB of ROM (expandable up to 32GB via a microSD card slot). The phablet is also expected to have a 13-mega pixel rear facing camera, just like Micromax Canvas 4. Like any other Micromax handset, the device will have Dual SIM functionality.
Talking about the association with Micromax, Hugh Jackman said, "I am extremely thrilled and honored to be part of the Micromax family. I am a huge lover of India as it is one of the most exciting countries in the world and we also share our love for cricket. Phones are genuinely time saving devices that can help you live a better life while juggling around with different situations. The new Canvas phone from Micromax is a leap in innovation with great sense of fun and amazing features that helps me balance my work with all the different roles that I play in my everyday life."
Mr. Shubhodip Pal, Chief Marketing Officer, Micromax also said, "We are very excited to welcome Hugh Jackman in the Micromax family as he truly embodies the aspirational, reinventing and fearless persona of the brand Micromax. As we look to expand our footprint across the globe in various international markets, the association with the Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world."