Micromax is heavily determined that it will make the most of 2014 in terms of mobiles sold and the amount of business done. The company has already made itself a household name among its other Indian counterparts that backed by good sales figures.
The company is one of those who have carefully studied and understood the Indian smartphone market. It has understood as to which is the actual smartphone segment that works well enough in India, and hence has enjoyed a lot of popularity.
Keeping up with the popularity of its previously released handsets, Micromax has now officially unveiled its brand new Canvas L A108 handset for the its India faithful. And as expected, the device comes in to challenge the likes of Xiaomi Mi3 and even its own Canvas HD Plus A190.
Taking a look back at the specifications for the device once more, the Canvas L comes with a large 5.5-inch IPS display with 960 x 540 pixels resolution. It is powered by a 1.3 GHz quad-core MediaTek MT6582M processor coupled with 1GB of RAM and runs on Android 4.4.2 (KitKat) OS.
Other specs of the handset include: 8MP rear camera with LED Flash, 2MP front-facing camera, 8GB internal memory, microSD card slot (32GB), 3G HSPA+, WiFi 802.11 b/g/n, Bluetooth 4.0, GPS, Dual SIM (normal + micro) and a 2350 mAh battery.
But while all that sounds groovy, with the specs being good enough to compliment the money you spend on it, which are the other devices in the market that pose a similar threat for the device?
We take a look at the Canvas L's top 5 rivals.
Apart from both the devices sporting the latest Android KitKat as their operating systems, it seems like all the specs for both the devices are same. From their respective camera offerings to the supported RAM, all can be placed side by side. However, the Canvas L has an added advantage with a mega battery (2350 mAh) under its hoods, compared to Q900S' 1800 mAh offering.
Again, keeping the KitKat offering constant, we take a look at all others that are different. In fact, the Canvas L has quite the advantage here with its bigger screen size (5.5-inch, compared to 4.5-inch), camera offering (8MP, compared to 5MP), and a slightly greater battery. However, the only area where the Galaxy Core 2 Duos actually shines is its 64GB expandable memory support.
Talking about the in-house rivalry, the new Canvas L has already made a few more rivals within the company itself. The biggest being the previously released Canvas HD Plus A190 handset. But by our guesses, the Canvas HD Plus could be more than what the new Canvas L could handle, especially with the Canvas HD Plus' hexa-core processor. And while the screen size for the Canvas HD Plus is slightly lesser than the L, it still isn't that big a deal.
Again we have a device that not too distant from the newly released Canvas L. In fact, going by the industry standards, it seems like the Karbonn Titatium S3 is actually following the so-called "norms" that you need to have on your handset to make it popular in this market. However, the Canvas L still has an upper hand with its greater RAM support (1GB, compared to 512MB), everything else being the same.
Now here's the big deal we all have been waiting for. Xiaomi has entered the market with a lot of potential, and that's something that's evident from the new Mi3 handset. The Mi3 scores in almost all the areas, from its more pixel supported screen resolution to a more powerful processor. In fact, the Mi3 has a better camera, more RAM, internal memory support and a bigger battery. The only thing it actually doesn't have is a expandable memory slot.