Micromax needs no introduction, and neither does Microsoft. Both are extremely talented companies at what they do. These two tech giants have now jointly decided to make Indian handset market a more competitive place to do business. Still confused?
Not long ago, Micorosoft announced Micromax as new Windows Phone partner at the Build 2014 developer conference. Yes, you heard that right! From now on, don't be surprised when you find Micromax selling phones powered by Windows Phone OS.
After making an impact in the Indian market place with its insanely affordable Android phones, Micomax now aims to sell Windows Phone 8.1 phones in India. The company, thus, become the first Indian brand to come up with WP8.1-based handsets at affordable prices. We assume that it's all part of a bigger plan to provide consumers differentiated experience beyond Android.
At a grand launch held in New Delhi on Monday, the domestic vendor Micromax released two Windows Phone 8.1 OS-powered handsets, Canvas Win W121 and the Canvas Win W902 at competitive prices.
The 5-inch Canvas Win W121 is much bold in terms of design and specs, and will cost Rs. 9,500 starting next month. Talking about the specs, the Canvas Win W121 has a 5-inch IPS HD display, a 1.2GHz quad-core Snapdragon 200 processor,1GB of RAM, an 8-megapixel rear-facing camera; 2-megapixel front-facing shooter, 8GB of on-board storage and a microSD card option. The phone runs on the latest Windows Phone 8.1 OS.
The 4-inch Canvas Win W092 appears to give tough competition to the Moto E in the low-end handset market. It is apparently less glamorous device when it comes to build quality, and specs wise too. We'll discuss more about the Canvas Win W092 in a different article, so as to give you a clear picture around the device.
We were one of the first to get our hands on the new Micromax Canvas Win W121 smartphone that launched on Monday at a packed event in New Delhi. Take a closer look!
Micromax Canvas Win W121 - Form Factor, Display and Operating System
The Canvas Win W121 apparently looks closer to Micromax's new age Android phones rather than a typical Windows Phone device (we're referring to the Nokia Lumia 630). It doesn't have a color plastic body, like any other Lumia device available on the market.
Design-wise, the Canvas Win W121 is made out of polycarbonate plastic. The styling has been lifted from the other Canvas range, which is fair enough. The makers have given a nice tone to the phone. When we held the phone for the first time, the Canvas Win W121 doesn't seem bulky or unwieldy. The faux leather case on the phone is interchangeable, meaning you can take off the battery if needed.
While the design of the Canvas Win W121 is impressive, the screen is not impressive at all. As usual, you'll notice 3 way capacitive touch button (a Home, button, a back button and a Bing Search button) given beneath the display. Measuring 5-inches with a 1280x720 resolution, the IPS display, does not match Micromax's claims that viewing images and video quality on the device is more immersive than any other competition in the same league.
Impressively, the phone runs on the latest version of the Windows Phone 8.1 mobile OS out-of-the-box. The home screen is composed of live tiles - brightly colored blocks for each app that flip to show key information like music, images, messages and apps. Users can re-size the live tiles according to their taste and preference. All this makes the experience smooth and really fast compared to Google's Android OS.
Talking about the apps, the Canvas Win W121 comes bundled with free MS office application pre-loaded on to the device. For downloading apps, you can take advantage of the Windows Phone store. We must tell you beforehand that the Canvas Win W121 is not compatible with the Nokia HERE maps. Yes, we did spot Cortana, Microsoft's Siri-rival; although we can't say when it will land in India.