The campaign was announced by the Director of business at Micromax, Mr. Vikas Jain. He said that the customers can get brand new handsets in return of their defective handsets.
People had a general opinion that the customer service of Micromax is weak. The company now plans to solve this complaint of the customers by organizing the camp where it will give brand new handset to people in exchange of the malfunctioned handsets. The company hopes that this will strengthen the customer support for the company. The company also plans to launch many other customer service activities in the near future.
The company has publicized a toll free number, 1860 500 8286 for the customers to report their complaints regarding the Micromax defective handsets. To get technical help and related enquiries, a regular number 011 44770000 is also available.
At many places, customer services just confines to an ordinary unit check up and trouble shooting. The later procedures are at times are seriously illogical. The handsets usually would have a software complaint or a specific unit malfunctions. The software in order to get its update or trouble shoot has to be sent to distant places due to the absence of a customer care centre anywhere near. This generally would take weeks and months to get it repaired. People are fed up with this system and naturally tend to show more interest towards other brands whose customer services are comparatively better. Almost all brands in the mobile phone manufacturing business are now focusing more in giving its customers quality services. The demand thus increased for such brands have highly encouraged other brands to follow similar attitude. Micromax hopes that the campaign will attract more customers towards the company handsets.