Micromax is one of the most leading and growing domestic players in the mobile phone sector. The company which was established three years back in 2008 has achieved the biggest milestone to be ranked as the third largest mobile phone company in the Indian market in 2010.

Now the company has decided to expand its business to Maldives. The company is planning to start their new venture in the country as part of the global expansion strategies. The company has also entered into markets such as Bangladesh, Nepal and Sri Lanka.

The initial step is to launch 10 latest innovative handsets form the house of Micromax in the Maldives telecom market with the collaboration with leading mobile handset distributors in that country. The company strongly believes that the partnership with Sense wood will be very beneficial for it, since it has a wide spread distribution channel all over the island nation.

According to the General Manager of the company, Mr. Vikas Sahni the motive of the company is to deliver innovative mobile handsets for the people of Maldive islands to enhance their communication requirements.

The specialty of the Micromax handsets is that, almost every handset features dual SIM facility. The company authorities have said that the nine handsets will also feature the dual SIM facility along with QWERTY key pads and almost all other facilities are included. The handsets are Android based smart phones with touch facilities. According to the sources these hand set will be priced from 425 Maldivian Rufiyaa to 4,500 Maldivian Rufiyaa.

The company is looking forward to capture a huge market in the Maldives telecom sector with the high quality and efficient smart phones. As part of the marketing strategy the company has decided on a very competitive price for the handsets. According to the research and development department of the company, they would definitely book profits with the launch of these handsets.

The company has also decided to provide with their service centers in Maldives to enhance better customer service and support. The nine latest launches are to capture the market and penetrate into the telecom sector in Maldives.

Micromax has already established their brand in India. The Top executives of the company are with a strong determination that, it could achieve the milestone of becoming India top mobile handset company in the long run.

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