India's very own Micromax has partnered with MoFirst to bring the Android user experience to Indians in 10 languages. Micromax would offer translation and transliteration with 10, 000 apps in local languages for the first time in India, according to a report from The Economic Times.
It would use a patented Swipe Technology from MoFirst Solutions to do the translation works in 10 languages, including Hindi to English and vice-versa. The service is coupled with MoFirst's Android-based regional language OS Firstouch.
It is an attempt by Micromax to cut through the cluttered and crowded smartphone market at a time when it has seen its market share erode over a couple of quarters with Chinese smartphone brands making a beeline for the country," adds the report.
In fact, the company has already started selling its popular Unite series smartphones, Unite 3, with FirsTouch OS, a customized version of Android.
"The Unite 3 is a very strategic model for us where we're going a step ahead with translation and transliteration. We're going to work with them across all our phones for the language support, going forward," Micromax's chief marketing officer Shubhajit Sen told the business daily.