Micromax, world's 11th largest mobile phone player today announced the launch of its operations in Russia by extending its innovative product portfolio and services to the users in the country. Micromax has been the second smartphone brand by a distance and a clear No 3 overall phone brand (smart + feature phones) in India.
With a focus on democratizing technologies for the masses, the company aims to have an aggressive plan to make its mark in the Russian mobile handset market re-emphasizing on its vision to offer innovative products and service offerings, which are customized to address the needs of consumers in Russia. The company had announced its Russian venture last year.
In Russia, Micromax, would be operating through a partnership with VVP Group, one of the leading distribution houses in Russia. The partnership is a strategic move, which would provide good reach for Micromax in the region.
The company will be launching 14 products in the Russian market in the initial phase, as the brand is already looking at gearing up to be among the Top 4 brands in Russia by the end of 2014. The company is ready with its service infrastructure across Russia with an aim of having more than 60 operational service centers by the end of the month. Micromax will also have its exclusive service centers in strategic cities in Russia as the brand strengthens its presence across the country.
Commenting on the launch, Mr. Rahul Sharma, Co-Founder, Micromax said, "At Micromax, our emphasis has always been to democratize technology for masses around the world through an innovative product portfolio. As we look to take Micromax to key international markets, we are excited to announce our foray into the Russian mobile handset market which has immense potential not only for smartphones and features phones, but also for innovative tablets and data products. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years. We have carved the vision for ourselves to be the 1st Indian hardware brand to be global and set our footprint with Russia as the first developed market to venture into."
The company has many firsts to its credit when it comes to the mobile devices market including Canvas Laptab, a dual boot tablet powered by Intel, launched on the 6th of January 2014 at CES in Vegas (Consumer Electronic Show).