With time, every single company needs to create fundamental changes within the business, allowing creativity to blossom. Taking instances from changing consumer sentiments, the tech giant Micromax has started a new initiative, under which they will market a new smartphone brand, dubbed as "Yu".
While the naming scheme might sound bizarre, the first handset under its CyanogenMod based Yu brand could be a show stopper. Based on our brief testing at the launch event, we came to the conclusion that the Yu Yureka was rather difficult to ignore.
While every other smartphone maker was figuring out how to make the user experience (UI) intuitive, Micromax smartly implemented the insanely popular CyanogenMod into its Yu Eureka smartphone. Unlike its various other smartphones aimed at everyday consumers - the Yu Yureka - will be available by the second week of January next year with a price tag of Rs. 8,999. - The Yu is focused primarily for geeks and for those who believe in modifying their phones.
We got to spend some hands-on time with it, and here is our unbiased impressions. Here we go!
Micromax Yu Yureka First Look: Form Factor, Design, Display and Operating System
We've got to see a number of large screen phones over the past few months but, the Yu Yureka is no different. It is seriously a humongous phone. Sure, the Yu Yureka sports a huge 5.5-inch displaybut we had a joyful time holding the device and using the Yu Yureka.
We tried using the phone from different perspectives, just to check how comfortable it was for a person with small palms. Notably, the phone was easy to handle, and it seemed to be less grippable than its key competitors, the Xiaomi Redmi Note 4G.
Even though the smartpghone is entirely made out of plastic, the build quality appeared to be top notch. Since the rear-back cover has a polished moonstone finish, the handset looks more appealing. The phone has a rugged feel to it, which was obviously missing when we tried using the Redmi Note 4G.
Putting aside the design, the phone is crafted with a 5.5-inch screen and has a resolution of 1280 x 720-pixels. The pixel density is 267 ppi and it also has an 80 degree viewing angle.
While the screen resolution seemed to be an average affair, we were actually impressed by its sharpness and color saturation. We were able to see the entire website without having to zoom in.
The Yu Yureka smartphone runs CyanogenMod OS 11 on Android 4.4.4. It looks like you are using a stock like Android device. In reality, the CyanogenMod is a custom version of the Android mobile OS.
It offers more features and more control for a hard core user, so that's why you'll notice less number of unwanted apps.
That said, the OS offers a number of added features, including a variety of camera and privacy features. Moreover, your phone will get frequent updates, which is, of course, a big highlight for Yu.
The company also promises an update to Android 5.0 Lollipop in the coming months.