Confirming earlier reports, Microsoft is officially phasing out the Nokia brand name. Nokia France appears to be the first to announce the rebranding, as they've confirmed to adopt "Microsoft Lumia" for its Facebook, Twitter, and other social media accounts.
This indeed confirms the months of rumors and speculations that Microsoft will be dropping the Nokia name from their future devices, in favor of Lumia.
Nokia France officially confirms the same on Facebook, posting (translated): "In the coming days, you will receive a Facebook message regarding the change of name of this page. We are on the verge of becoming 'Microsoft Lumia!"
At the same time, Microsoft confirmed to The Verge that other countries will follow the same rebranding steps.
It's been long expected. Finally Microsoft is phasing out the Nokia brand name. In fact, several of the company's Windows Phone Store apps, such as Treasure Tag, have dropped Nokia from their names in recent months. So this news won't come as a surprise for many.
Until now, Microsoft was using the Nokia branding on several of its flagship handsets, including recently launched the Lumia 830 and Lumia 730. Both handsets come with "Nokia "branding. Now, it appears that they could be the last such devices to use "Nokia" brand name.
The question, meanwhile, remains how Microsoft will handle the branding on its upcoming devices. Stay tuned to GizBot for more updates!