Microsoft Enters Low-End Smartphone segment, launches Lumia 435 and Lumia 532

As part of its growth strategy, Microsoft today launched the new Lumia 435 and Lumia 532, primarily targeted at Asian markets. This could be easily Microsoft's first big step in the world of affordable smartphones.

Last year, the Redmond-based giant made a huge fuss around the arrival of the Lumia 535- its first handset without Nokia branding. Now the firm has come up with the two very affordable Windows Phone 8.1-powered smartphones, priced at 69 Euros and 79 Euros respectively.

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Microsoft Enters Low-End Smartphone segment, launches Lumia 435

Well, the Lumia 435 is easily the cheapest Windows Phone 8.1 handset we've seen from the tech giant. The low-end phone, of course, is a part of the company's new strategy to promote services rather than shifting hardware. While Microsoft has an edge when it comes to offering unmatched services; this is for the first time we're seeing an entry-level phone that comes with decent specs under the hood.

The device, as we've mentioned just now, won't cost you beyond Rs. 5040 when it goes on sale in February. As far as its specs are concerned, the phone sports a 4-inch (480x800), a Snapdragon 200 chipset (dual-core), 1GB of RAM, 8GB of native storage, a microSD card ( up to 128GB), a 2-megapixel rear-facing shooter, a VGA quality front shooter, a 1,560mAh battery, 3G, HERE maps and more. Notably, the Lumia 435 will be offered in dual-SIM configuration.

In the meanwhile, the Lumia 532, has an edge over the Lumia 435. Both phones have more-or-less similar hardware. However, the Lumia 532 boasts a quad-core processor and a 5-megapixel rear-facing camera.

Microsoft says both affordable smartphones will be available from next month, rolling out across Europe, India, Asia, Africa, and the Middle East. The company specifically mentions India as the core market for its newly launched Windows Phone 8.1 handsets.

The announcement of the Lumia 435 and Lumia 523 comes at a time when Samsung has just launched its Tizen OS-powered Z1 smartphone in India. The Samsung-made Z1 is priced at Rs. 5,700. Both companies are running after the low-end segment, which has seen its biggest growth in the last few months.

Source - Lumia Conversations

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