While Nokia X platform is dead now, Microsoft-owned mobile unit Nokia has today launched its yet another low-cost Windows Phone device called the Lumia 530. The estimated retail price of the device is 85 Euro, which translates to around Rs 6,869 in Indian currency before taxes and subsidies and the smartphone will be offered in both single and dual SIM variants from August 2014.
The latest offering from Nokia is not much of an impressive device but comes with a bit of disappointing downgrades. It is similar to the Lumia 520, which is one of the best selling budget Windows Phone devices till date.
Both versions of the Lumia 530 will be available in bright orange, bright green, white, dark grey color variants and the shells are changeable so that you can customize it to your likes.
Of all the major things that are missing out in the device, the most significant ones are the IPS technology, lesser GPU and RAM clock, front facing camera and incompetent rear camera. And in comparison with the Lumia 520, this one is thicker as well. However, you will get features, such as Action Center, Word Flow, Cortana and personalised Start screen backgrounds in the phone.
Nokia Lumia 530: Key Specifications
The Nokia Lumia 530 comes packed with a 4-inch LCD display with 854 x 480 resolution, which is similar to the one that we have seen in Lumia 520 but this one has 16:9 aspect ratio.
It is powered by Snapdragon 200 quad-core chipset with a 1.2GHz Cortex-A7 processor and Adreno 302 GPU coupled with 512MB RAM and runs on Windows Phone 8.1 OS. Talking about the storage unit, along with 4GB internal memory you will also get a microSD card slot which supports up to additional 128GB.
The latest smartphone from Nokia measures 119.7 x 62.3 x 11.7mm in dimension and features a 5 megapixels rear camera and from the look of it, there seems to be no front-facing camera. Connectivity options include: HSPA+ 21Mbps/5.76Mbps, Wi-Fi (b/g/n), Bluetooth 4.0, micro-USB and it is powered by a 1430mAh battery which would offer up to 22 days standby, and 13 hours of 2G talk time.
"We are moving quickly to help more people experience the uncompromised Lumia technologies, third party apps, and Microsoft services that we deliver on our flagship products," said Jo Harlow, Corporate Vice President of Microsoft Devices Group. "Lumia 530 underscores our commitment to making affordable smartphones for everyone, and introducing more people to the best of Microsoft."
Nokia Lumia 530: A Threat to Budget Android Throne?
Nokia has been one of the celebrated smartphone brands in India and this is due to its presence in the country for a very long time. However, with the coming of Android platform, which Nokia didn't opt for in the initial phase, the company missed a major chunk of dedicated customers. However, now the company has finally gained a pace in the business and has evolved as the top Windows Phone makers. But since the hardware requirement for Windows Phone is confined to few manufacturers as opposed to Android platform, Windows Phone is not being able to take the best out of the market and Nokia is simply facing its collateral damage.
Also, since there are plethora of Android devices with better hardware packed into it at the same price range in India, opting for Windows Phone device with lesser known hardware and comparatively lesser apps to download, are just two reasons why Nokia Lumia 530 would not be hit in India.
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