Microsoft has finally shed off the Nokia tag from its Lumia devices and released the first of its kind handset. Called the Lumia 535, this is Microsoft's first official entry into the smartphone market with a handset with its own branding. And it's hoping to go the distance.
The Lumia 535, design wise, is very similar to its predecessors with a few new exceptions. While specifications might be low on the Lumia 535, the company has still made some notable changes to make the experience top notch.
While the handset has been in rumors for quite some time now, it seems its final specs aren't really that different. The smartphone comes with a 5-inch qHD screen (Gorilla Glass 3, scratch resistant glass) with a resolution of 960 x 540 pixels. While the screen resolution seems dated in 2014, however, one should not ignore the phone's retail price.
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Microsoft has also equipped the phone with some pretty great cameras to go along with the mediocre display. The Lumia 535 features 5-megapixel front and rear-facing camera, with an LED Flash. There are also quite a number of features and apps available that allow you to make better use of the camera, especially if you plan on taking a lot of selfies with it.
The budget device is powered by a 1.2GHz quad-core processor (Snapdragon 200), paired with 1GB of RAM, 8GB of native storage and a microSD card slot (up to 128GB). Also, add additional 15 GB free OneDrive storage to store all your photos or documents.
The Microsoft Lumia 535 also features a pretty beefy 1905 mAh battery. Other specs and features include exchangeable back covers, Micro SIM, Dual-SIM/Single SIM, USB 2.0, GPS, Wi-Fi, 3G/2G and more.
However, while the excitement is there surrounding the handset, what are its most potential rivals? We take a look at the top 10.
Microsoft Lumia 535 in Gallery
Motorola Moto G (2nd Gen)
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Key Features
5.0 Inch, 720x1280 px display, IPS LCD
Android v4.4.4 (KitKat)
Quad core 1200 MHz processor
8 MP Primary Camera, 2 MP Secondary
Dual SIM, 3G, WiFi
16 GB Internal Memory, Expandable up to 32 GB
1 GB RAM
2070 mAh, Li-Ion battery
Samsung Galaxy Grand Prime
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Key Features
5.0 Inch, 540x960 px display, LCD
Android v4.4 (KitKat)
Quad core 1200 MHz processor
8 MP Primary Camera, 5 MP Secondary
Dual SIM, 3G, WiFi
8 GB Internal Memory, Expandable up to 64 GB
1 GB RAM
2600 mAh, Li-Ion battery
Asus Zenfone 5
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Key Features
5.0 Inch, 720x1280 px display, IPS LCD
Android v4.3 (Jelly Bean)
Dual core 1600 MHz processor
8 MP Primary Camera, 2 MP Secondary
Dual SIM, 3G, WiFi
8 GB Internal Memory, Expandable up to 64 GB
2 GB RAM
2110 mAh, Li-Polymer battery
Lava Iris X5
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Key Features
5.0 Inch, 720x1280 px display, IPS LCD
Android v4.4.2 (KitKat)
Quad core 1200 MHz processor
8 MP Primary Camera, 5 MP Secondary
Dual SIM, 3G, WiFi
8 GB Internal Memory, Expandable up to 32 GB
1 GB RAM
2100 mAh, Li-Polymer battery
Samsung Galaxy Grand Neo
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Key Features
5.0 Inch, 480x800 px display, TFT
Android v4.3 (Jelly Bean)
Quad core 1200 MHz processor
5 MP Primary Camera, 0.3 MP Secondary
Dual SIM, 3G, WiFi, DLNA
8 GB Internal Memory, Expandable up to 64 GB
1 GB RAM
2100 mAh, Li-Ion battery
Lenovo S850
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Key Features
5.0 Inch, 720x1280 px display, LCD
Android v4.4.2 (KitKat)
Quad core 1300 MHz processor
13 MP Primary Camera, 5 MP Secondary
Dual SIM, 3G, WiFi
16 GB Internal Memory
1 GB RAM
2150 mAh, Li-Polymer battery
Karbonn Titanium Octane Plus
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Key Features
5.0 Inch, 1080x1920 px display, IPS LCD
Android v4.4 (KitKat)
Octa core 1700 MHz processor
16 MP Primary Camera, 8 MP Secondary
Dual SIM, 3G, WiFi
16 GB Internal Memory, Expandable up to 32 GB
2 GB RAM
2000 mAh, Li-Polymer battery
Xolo Q1000s Plus
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Key Features
5.0 Inch, 1080x1920 px display, IPS LCD
Android v4.2 (Jelly Bean)
Quad core 1500 MHz processor
13 MP Primary Camera, 5 MP Secondary
3G, WiFi
32 GB Internal Memory
2 GB RAM
3000 mAh, Li-Polymer battery
LG L Bello
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Key Features
5 Inch, 480x854 px display, IPS LCD
Android v4.4.2 (KitKat)
Quad core 1300 MHz processor
8 MP Primary Camera, 1 MP Secondary
Dual SIM, 3G, WiFi
8 GB Internal Memory, Expandable up to 32 GB
1 GB RAM
2540 mAh, Li-Ion battery
Micromax Canvas 4 Plus A315
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Key Features
5.0 Inch, 720x1280 px display, AMOLED
Android v4.4.2 (KitKat)
Octa core 1700 MHz processor
13 MP Primary Camera, 5 MP Secondary
Dual SIM, 3G, WiFi
16 GB Internal Memory, Expandable up to 32 GB
1 GB RAM
2000 mAh, Li-Ion battery