Nokia has had a few years to its name that it will like to forget as soon as possible. From the company's first plunge into the Windows Phone domain to the point where the company was wholly taken over by Microsoft, nothing has been going as planned.
Today, however, new reports have emerged claiming that Microsoft is planning to put an end to all this by replacing the Nokia and Windows Phone brand names. As you might know already, Microsoft acquired Nokia's mobile division back in April for $7.2 billion. Although the devices launched still bear the Nokia branding.
But all that will soon change if the latest reports are anything to go by. Microsoft will soon remove both Nokia branding and the Windows Phone name from its upcoming smartphones. And as the leaked internal documents have suggested, the next Nokia Lumia devices will be branded as mere Lumia.
Geek on Gadgets was at the front of revealing the new information. "Now we can confirm that Microsoft will be completely dropping the 'Nokia' branding from their devices, leaving 'Lumia' as the hero brand for upcoming devices," the report states.
"In fact we understand that the Lumia 830 and Lumia 730 will be the final two devices to launch with 'Nokia' branded on the phone. Future devices will most likely carry the 'Microsoft' name along with 'Lumia'," it added.
Apart from that, the newly leaked document also showed how Microsoft is currently keeping away from placing the Windows Phone logo next to their devices in promotions and advertisement. It will instead place the standard Windows logo alongside them.
"As part of our phased transition, we will drop the manufacturer name from product references during the Holiday [season] campaign," the leaked document says.
Why these new changes, you ask? Well, it's basically an initiative is coming from the company to merge and consolidate Windows Phone and Windows RT into one single mobile-oriented OS, which is launching next year, most probably.