Moto E Launched In India At Rs 6,999: The Biggest Threat to Local Vendors is Here

After the banging success of Moto G in the Indian market, Motorola has finally lifted the lid off its latest smartphone in the affordable segment. Yes, we are talking about the highly anticipated and most awaited budget smartphone of the year - the Motorola Moto E. Moto E has been launched officially in India today, and just like its elder kins, the latest offering will also be available exclusive to India's leading e-commerce site Flipkart.

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Basically, its worry time for most of the local Android smartphone manufacturers as the Moto E comes with some really decent specs at an extremely affordable price tag of Rs 6,999.

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Moto E - Key Specs

Well, as told in the press event held in New Delhi today, Moto E features a 4.3-Inch qHD display with a resolution of 540 x 960pixels and 256ppi pixel density. The display is protected by Corning Gorilla Glass 3 and Anti-smudge coating on it.

Further, the phone is powered by a 1.2GHz Dual-core Qualcomm Snapdragon processor and 302 Adreno graphics coupled with 1GB of RAM and runs on Android 4.4 KitKat OS, which the company says will get a guaranteed update. Although the device lacks a front facing shooter, it still offers a 5MP rear camera but again there is no LED flash.

Besides the same, Moto E also houses 4GB of internal storage unit which can be further expanded up to 32GB via MicroSD card. Meanwhile, connectivity options include 3G connectivity, GPS, MicroUSB and WiFi.

To conclude, Moto E which measures quite sleeks with 64.8x124.8x12.3 mm dimensions and weighs around 142 grams, The phone also has FM radio, Dual SIM support and is powered by 1,980 mAh battery which the company claims will give 1 full day support.

Apart from these specifications, what else makes Moto E different from its strong competitors which are already available in the market and are selling like hot cakes.

Take a look at the slider below.

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Just like Moto G, the newly launched Moto E has also been confirmed by company to support a variety of colorful swappable back covers.

The body of the Moto E is designed with a slight curve to ensure that it fits into the palm of your hand and the (Motorola shells) swappable back panels comes in color options including black, white, pink, red, yellow, blue, green and more.


To catch up with the sales figures and in order to overrun the existing feature phone market, Moto E has been launched in India along with various introductory offers.

The offers come in the form of 50% discount on Moto E covers, 50% discount on 8GB transcend memory card and free e-books worth Rs. 1,000. At the same time, Moto E will start selling exclusively on Flipkart from midnight today at Rs 6,999 (Dual SIM variant).


It's quite surprising that at this price point, Moto E's display is protected by Corning Gorilla Glass 3 to lend sturdiness and a splash guard to ensure resistance from water. Further, Moto E also has an anti-smudge coating that makes it perfect for everyday use.

Moreover, in simple words it is a water resistant phone. And at the given price it is a phenomenal feature that Motorola has incorporated in the handset.



Motorola Migrate, the function which is supported on Moto X, Moto G and also been integrated by the company in the latest Moto E. Motorola Migrate function makes it easier to switch phones and you can thus wirelessly transfer all your necessary data to the Moto E from your old phone.

The device also lets you set up actions and exceptions to customize it according to your needs - you can set it up such that it does not ring in a meeting or only important calls are put through when you are asleep.


In terms of competition, Moto E will stand directly against the recently launched Nokia's latest X series of smartphones which are based on Nokia X platform with a custom UI and access to Google Play apps. At the same time, the phone will compete with the likes of Nokia Lumia 630 Dual launched in India recently at a price of Rs 11,500. Apart from the global competition, the phone will be a big threat to low priced smartphones persisting in the local market manufactured by Indian smartphone brands like Lava, iBall, Micromax among others.

What do you think? With the launch of Moto E, is the end of local brands in India near? Share your opinions in the comments section below.



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