New Smartphone Market Research Shows Indian Makers on Top with 80 Pct Share

| Updated: Tuesday, September 9, 2014, 16:46 [IST]

The Indian smartphone market is one of the most happening places to be, and you don't really need us to tell you that. In fact, the market was previously in news after it was ranked among the best in the Asia-Pacific region.

Keeping ahead with how the smartphone business in unfurling in India, leading gadget research website in the country, 91Mobiles, has etched out a fine report on how the Indian market will react to handsets, both old and new, before the current year finally comes to a close.

Smartphone Market Research Shows Indian Makers with 80 Pct Share

91mobiles.com recently released an in-depth report on the Mobile Phone Landscape in India in H1 2014. The new keeps an eye on the phone launches in H1 2014, launch trends by various brands, popularity of brands and devices in various price ranges, and what to expect for the rest of the year.

While the new report talks extensively about various different factors affecting the smartphone market, it specially mentions about how the Indian market, in particular, has seen a lot of upward movement.

As revealed via the new report, there are 83 different mobile phone brands currently present in India. A lion's share of that is constituted by Indian brands, with only 27 international ones present at the scene.

To be even more precise, it claims that Indian brands currently rule the roost in terms of phones launched with 80 percent market share in H1 2014. And out of that. the entry-level segment still constitutes a major chunk of the Indian mobile phone market with over 64 percent share in total smartphone launches.

"The first half of the year saw significant growth in the number of phone launches, the growing role of Indian brands, and a clear focus on the budget segment by users and vendors alike," the report states.

It adds that as many as 11 top brands by number of launches saw most of the action in the market. Lava, Micromax, Intex, Karbonn, IBall, Maxx, Nokia, Idea, OptimaSmart and Spice were the names that got into the mix. It also revealed that Indian brands also ruled the 'Rs 5,000 to Rs 15,000' segment in terms of number of launches.

The Indian smartphone market still continues to grow extensively. And with the host of smartphone makers now in the mix, with more new joining soon, it won't be long before the market is rated among the top in the world.