Asus Zenfone Zoom smartphone makes an appearance at IFA 2015

Asus today launched a slew of devices at the press event in IFA Berlin. The Taiwanese company had previously hinted that they will be launching a whole lineup of devices at IFA this year, and apparently it seems that there weren't lying. Sadly though most of the devices launched are already unveiled in Asia and the Asus Zenfone Zoom is among them.

In case you are following Asus for quite a while you will be aware of this camera centric handset from the company. Asus first unveiled this device at an event in MWC, Barcelona along with the Zenfone 2 series. Rather the Zenfone Zoom is Asus' take on the Samsung Galaxy Zoom - albeit with a much slimmer profile. Today the company officially unveiled the camera centric device in Europe.

Asus Zenfone Zoom smartphone makes an appearance at IFA 2015

The Asus Zenfone Zoom is in fact the world's slimmest optical zoom smartphone with 3X Hoya lens in an innovative 10-element kens arrangement for exceptional clarity and close-ups upto 12X total magnification. Asus claims that the device can deliver ‘DSLR like experience' to end users in a pretty small package - yet another hyped claim from a smartphone manufacturer!

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The Zenfone Zoom uses a Panasonic Smart FSI® image sensor for its 13MP rear Laser Autofocus camera. As always the camera comes with Asus's very own Pixel Master technology which helps to capture more light in a semi-dark room. The intuitive ZenUI camera app comes with an Asus exclusive Super Resolution mode which applies multi-frame-fusion technology to create incredibly detailed photos. Four high resolution 13MP shots are fused to create a single image of with clarity that's four times (4X) greater than a single shot. As a result of this software tweak the device can capture images with resolution as high as 52MP.

ZenFone Zoom excels at macro photography, enabling extreme close-ups as near as 5cm (2in) to reveal new and unseen worlds of detail, and is ready to turn pro with one tap - with Manual mode allowing instant adjustment of shutter speed, exposure value, white balance, ISO and a host of other professional-grade settings.

Introducing ZenFone Zoom to Europe at Berlin's annual global trade show, IFA, Erik Hermanson, ASUS Head of Marketing - Mobile said: "With ASUS ZenFone 2, we created a great and widely-praised smartphone that captures stunning, high-resolution photos in everyday situations. Now, with the launch of ASUS ZenFone Zoom, we offer users a smartphone that has not only the look and feel of a DSLR camera, but the advanced features to match. With ASUS ZenFone Zoom, we are truly putting professional photography within the reach of everyone."

Asus Zenfone Zoom smartphone makes an appearance at IFA 2015

Under the hood of the Zenfone Zoom is a latest gen Intel Z3580 2.3GHz Quad core SoC with 4GB of Fast Dual Channel LPDDR3 RAM. On the front is an expansive 5.5-inch Full HD (1920x1080) IPS display which offers 178-degree wide viewing angles, and a fantastic 403ppi pixel density to render every image in eye-popping detail. The display features ASUS TruVivid technology, which seamlessly transforms the conventional four-layer design into an innovative two-layer construction with full lamination.

Fusing the cover-glass and touch-panel layers eliminates the air gap, bringing everything closer to the user's touch. For protection is the latest Corning® Gorilla® Glass 4 display which offers twice (2X) the drop-damage resistance of its predecessor, a 2.5X increase in retained strength and is 85% less likely to break in daily use - making it safer and stronger than ever before."

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Featuring LTE Category 4+ for download speeds up to 250Mbit/s, and a 60ms touch-response time, ZenFone Zoom delivers fast, fluid experience anywhere; and with a high-capacity 3000mAh battery, users are able to work and play from dawn to dusk - and beyond. ZenFone Zoom also benefits from exclusive ASUS BoostMaster technology for turbo-speed charging that takes the battery from zero to 60% in just 39 minutes.

The price and the availability of this camera centric in Europe isn't available as of now.

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