Aircel has launched a wide range of affordable data packs under the concept of '1GB for All'.
'1GB for All' is designed to offer data packs to customers as per their usage pattern with an intent to augment data usage. The unmatched offerings under the concept will have packs ranging from Rs. 47 to Rs. 248 with a validity of one to 28 days and is aimed at all age groups.
New customers who will go for '1GB for All' data packs will enjoy 1 GB 3G data valid for 30 days and a tariff of 1p/s for 90 days at just Rs.101. Customers who consume high data can avail 1GB 3G data in the night (12 am-8am) for Rs.47 per day and 1GB 3G data for Rs. 99 with a validity of three days.
For youths, who want to stay online both day and night, Aircel has launched PI248 that offers 1GB 3G data during daytime and extra 1GB 3G data for night surfing (12-8am) for Rs.248 with a validity of 28 days.
On the launch of '1GB for All', Anil Gupta, Regional Manager - East, Aircel, said, "Aircel has pioneered '1GB for All' proposition in the market which is aimed at inducing 1GB usage pattern in the market. Today, 1GB is the least that all data users look at and we are excited to reintroduce a range of affordable '1GB for All' data packs which offer maximum benefits for our customers. For example, high data usage customer will get 1GB 3G for Rs. 47 with validity for one night, however, a medium data user will get 1GB 3G data for Rs. 99 and low data user will get for Rs. 147. We are constantly innovating in the data space since our customers' demand for high-speed data is increasing manifold. And Aircel being one of the innovative players, we want to take the lead in making the internet affordable for our customers."
Mr. Gupta added, "We are also bundling attractive voice products with data packs that will enable our customers to stay connected with friends and families without worrying too much about balance."