Just In
- 24 min ago TECNO POVA 6 Pro Price in India Leaked Ahead of March 29 Launch
- 30 min ago Poco C61 with MediaTek Helio G36 SoC, 90Hz Display, Android 14 Launched in India: Price, Specs, Availability
- 1 hr ago Motorola Edge 50 Fusion Renders, Specifications Leaked Online: Possible April 3 Launch
- 1 hr ago Samsung Galaxy Tab S6 Lite (2024) Goes Official; Coming to India?
Don't Miss
- News BRS Leader K Kavitha Slams BJP, Says Not Money Laundering, It Is Political Laundering Case
- Movies Love Singh Talks About Uncertainly In Acting Profession: That's The Harsh Truth But We Can't Crib About It
- Sports Tawanchai vs Nattawut 2 Booked For ONE 167 In June
- Finance Dell Technologies Announces Headcount Reductions Amid Broader Cost Cutting Drive; Find Details
- Education JIPMAT 2024 Registration Begins; Know steps to apply
- Automobiles Honda City Facelift Hatchback Debuts – RS Variant, Turbo Petrol Engine & More
- Lifestyle What Is ‘Sexy Water' Trend? Is This New Tiktok Wellness Trend Really Worth The Hype?
- Travel Learn About the Types of US Visas Available for Indian Immigrants and the Visa Process
Display advertising in mobile marketing to fall: Study
As more and more mobile consumers across Asia Pacific are using multi-screening and video watching, marketers expect an eventual shift away from display advertising towards innovative content, says a report.
A mobile marketing in Asia survey conducted by Warc in association with the Mobile Marketing Association found that while 70 per cent of marketers currently use display advertising, only 44 per cent plan to use it in five years' time.
SEE ALSO: Bored with Instagram? Here Are 5 Best Alternatives to Enhance Your Photos and Videos
Content, in contrast, is set to speed ahead during this period and take the pole position, with adoption rising from 33 per cent today to an expected 49 per cent in 2020. "This corresponds with the marketers' perception of video's rising significance in mobile platforms," it noted.
The study found watching video was now considered by 51 per of respondents as an important mobile consumer behaviour, up 15 percentage points compared to 2014 and 23 percentage points from 2013.
Multi-screening was seen as the most significant consumer trend with 68 per cent indicating its importance. Conducted between March, 2012 and May, 2015, the study involved 287 respondents from 17 countries in Asia Pacific.
SEE ALSO: 10 Best Bargains on Smart TV's Available in India
Given mobile consumers' increasing sophistication, more marketers now see content and consumer concerns over privacy as critical challenges, at 31 per cent and 33 per cent respectively, about the same proportion as those who are concerned about budgets (32 per cent) and reliable metrics for measuring success (33 per cent).
The latter two concerns were ranked higher than the former in previous years, with budgets being the chief concern in 2013, it said.
Source PTI
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
49,999
-
30,700
-
36,999
-
38,999
-
1,17,840
-
35,000
-
23,960
-
82,510
-
16,258
-
25,999
-
26,999
-
31,999