Huawei's sub brand Honor has turned two recently and has grabbed the position of one of the most quintessential brands in the Indian smartphone market - all this in a very short span.
As the company says, "It is a brand for users who have grown up in the Internet era and have a positive attitude towards life and is hence a brand 'for the brave'.
The entire range of Honor devices starting from the first smartphone Honor 6 Plus to the latest one - Honor 8 (which is yet to be launched) - enjoy global aesthetics, super processing technology and best value-pricing.
Honor devices first came to India, back in October 2014 with Flipkart.com and have received overwhelming response from the consumers.
The second anniversary of the brands marks a success of all the star-selling Honor devices including Honor 6 Plus, Honor 6, Honor 5C, Honor 4X and also the recently previewed Honor 8. The new Honor 8 is the dual camera super phone reportedly said to be launched in the near future. (You can pre-book it here)
As a smartphone brand, Honor's USP lies in its quality, innovation and great pricing, especially the brand caters best in the mid-range market segment.
Going forward, the company has set up a Global Network Operation Center (GNOC) in Bangalore. It's worth mentioning the fact that this is its first GNOC outside its home-country, China.
Furthermore, Honor will continue to focus on the Indian market, as recently Huawei has revealed its plans to manufacture smartphones in India under the 'Make in India' initiative.
In the past two-year's window, Huawei has launched a slew of smartphones under Honor brand to cater the multiple needs of the masses in India. One such smartphone is the Honor 5C, launched earlier this year. It is one of the most popular smartphones among the Honor series.
Additionally, the company is strengthening its after sales services in India with over 200 service centers. This also includes more than 30 exclusive Huawei service centers across the country.
Furthermore, Huawei Consumer Business Group will expand its distribution network by joining forces with more than 50,000 retail outlets by the end of 2016 which will add to the already existing 350+ distributors in India.
Looks like, the brand knows where the strength of the market lies - which is - the basic needs of consumers.