Huawei launched Honor as an independent smartphone brand to target the internet savvy consumers and mobile generation. The Honor sub-brand is a digital brand that follows the online retail model in order to reach the masses.
The company defines Honor as 'for the brave', for the brand is meant for those users who love to stay connected via internet, are experimental and creative, and have positive attitudes towards life. Honor products are designed with much care to meet the global standards to be ergonomically as well as aesthetically fit. The Honor products boast intelligent processing technology and massive patent support.
Honor brand debuted in India in October 2014 in an exclusive partnership with Flipkart.com in India. The brand received much appreciation and excellent response from users in the country, and recently celebrated the successful completion of its first year in the market.
The success of the company's products like Honor 4X, Honor 6 plus and more shows the company's commitment towards its customers. The company gets an edge over other brands because of its product quality, and ability to innovate. Each of the company's products is made after extensive research and development. Honor puts special efforts in understanding the market and consumer demand for its products, based on which it prepares the best and exclusive marketing model for each of its focus markets.
Earlier this year, Honor introduced its exclusive online platform, the www.hihonor.in, for consumers to get a first-hand experience of Honor smartphones. Honor in India also launched its official Twitter and Facebook pages to connect with its customers in India.
Going forward, Honor will continue to put focus on emerging markets, and India will remain its priority market. For expansion in India, the company has set up a Research & Development center in Bangalore with a capacity of up to 3000 engineers. For this, the company has invested over US$ 170 million (Rs. 1051 crores approx.).
Honor feels that its R&D center is important especially for the component development, and is the delivery center of Huawei for the global markets. The R&D centre is hub for almost all software platforms, components and products that are being developed in India.
In addition to that the company has set up a Global Network Operations Centre (GNOC) in Bangalore, which is its first GNOC outside of China. The centre is functional in providing various facilities, technologies, applications, and resources for global managed services.
Honor strongly believes the world can be transformed to a better place, if each of us work on our own greatest strength. Honor may not be the biggest, or the loudest or a stereotypical brand, but the company knows its strengths and focus on building those, to offer a better experience to the consumers.