Chinese handset maker, LeEco has now announced the launch of its global brand property LeEco Day in India on the e-commerce platform - Flipkart. This shopping bonanza with Rs. 8 crore worth of prizes and exciting offers to be held on February 25th (Thursday).
Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, LeEco Day is expected to garner massive response pointing to the growing strength of the company's ecosystem-based superphones.
Globally, LeEco's online sales from its annual 'Fans Festival' topped CNY1.7 billion ($270 million), making it one of China's largest e-commerce event.
During its so-called 'Black 919' festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record selling 572,000 Le Superphones and 355,000 Letv Super TVs.
Noted LeEco's Atul Jain , COO Smart Electronics Business " We are humbled by the consumers' response to our Superphones in the flash sales . We recognize that there is a huge pent-up demand for our flagship killer - Le 1s and the super premium Le Max , which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers".
Starting LeEco Day, flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process.
Buyers of LeEco's Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.
LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.