As part of its ambitious expansion plans in India, LeEco, the global internet and ecosystem conglomerate has today announced its foray into the offline retail space in the country with its exceptionally popular Le 1s. LeEco's retail entry was marked by the presence of Bollywood star Soha Ali Khan along with Mr. Tin Mok, CEO, APAC and Mr. Atul Jain, COO, Smart Electronics Business, LeEco India.
As part of the first launch phase, LeEco has kick started its offline journey with cities like New Delhi and Mumbai. To strengthen its offline presence, in the second phase, LeEco plans to cover close to 70% retail stores across India that contribute to mobile sales, by the end of September 2016.
Commenting on the occasion, Mr. Atul Jain, COO, Smart Electronics Business of LeEco India said, "We have fast-tracked our growth trajectory in India and our entry into the physical retail space affirms it. Since our India launch, we're thrilled to have seen an incredible response from users and this landmark announcement is a step ahead in making our Superphones more accessible to our users. In the near future, also plan to have our own wholly owned retail stores across the country".
Initially available exclusively on Flipkart, the highly successful Le 1s will now also be accessible to users through retail stores located across prime locations in Delhi. Le 1s has received a tremendous response from consumers since its launch.
India has played a key role in replicating LeEco's global success story, with trend setting products and record-breaking sales. With the launch of three Superphones in India since its launch, the company has successfully sold an astounding number of 500,000 Superphones in 100 days, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India. Since its India entry in January this year, LeEco has announced several initiatives in the country, a testimony to its commitment of strengthening its base in India.
LeEco recently launched its ecosystem membership program in India. Besides providing users with rich and high quality content, this innovative membership program also integrates a comprehensive eco-services, like personal cloud services -LeEco Drive, LeMall and aftersales services.
LeEco started its India operation in January this year with two Superphones Le 1s and Le Max, disrupting the market with its breakthrough technology, world class features at a .value price offering. The brand also recently launched its content ecosystem in India, introducing consumers to a whole new world of entertainment. The brand in a short span of time has become consumers' favorite, evident from the record breaking milestones the Superphones have received in India.
The company's after-sales policies are also best-in-class with 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars.
The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.