LeEco's first 100 days in India have really been an unprecedented success. The global internet and ecosystem conglomerate has successfully sold an astounding number of 500,000 Superphones, making it a record of sorts for a new entrant in a fiercely competitive smartphone market in India.
Given its best in-class technology and disruptive pricing, the company has made a strong mark for itself in a short span of time, evident from the soaring popularity of its three Superphone models that it has introduced since its India launch.
LeEco is the pioneer in introducing the concept of content integration in the smartphones category in India. To this end, it successfully launched content membership with three partners, Eros Now, YuppTV and Hungama Music which came bundled with its Blockbuster Superphone Le 1s Eco.
As a consequence of this and the amazing Rs 9,999 price led to skyrocketing demand for this, "Made for India" Superphone in its two flash sales on Flipkart. Apart from the impressive number of devices sold, the company also notched up an industry first by bundling content worth Rs. 500+ million through LeEco memberships.
Commenting on the remarkable achievement, Atul Jain, COO, Smart Electronics Business, LeEco India said, "We are immensely proud to be setting new industry trends and spearheading the move to ecosystem led devices in the country. It is very humbling to see consumer enthusiasm for our content ecosystem, and their demand for more and more original content.
We're also pleased that our Superphones have lived upto consumer expectations and we are committed to raising the bar with all our subsequent launches".
Le 1s Eco has successfully wooed the Indian users given it is the company's first Supertainment loaded Superphone available at an incredible price of Rs. 9999.
Le Eco Membership is truly a smash hit that gives users access to
- 2000+ movies (in 10 languages),
- 100+ live premium TV channels, which will happen soon through an OTA software update.
- Apart from that, users will get 5 TB cloud personal storage space and
- *3.5 million songs in 25 languages that will come live in Q3 of 2016.
- Users would also be offered a plethora of deals and discounts and live streaming of concerts from all over the world.
LeEco's unique content ecosystem brings alive the company's partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama Music. Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment - anytime, anywhere!
Also noteworthy is the company's after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars.
The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.