Accelerated use of smartphones have made a dent across industries leading to the manufacturer of televisions, laptops and personal desktops to reinvent their strategies to remain relevant.
Smartphones have now become a performance centric mobile consumer product that enable users to manage almost all their tasks, without compromising speed and screen size. Digital consumption in India is on a constant upswing, mainly spearheaded by smartphones that are priced alluring to the Indian market.
There are noticeable increases in the diverse forms of content being consumed on phones across movies, TV shows, songs, news etc. This also clearly indicates the gradual shift in consumer preference of consuming content on smartphones on the go, rather than on television screens.
According to a recent study by Ernst & Young, smartphone penetration in India is expected to exponentially grow to 520 mn by 2020, indicating the strong potential this industry has.
Riding on the back of the growing demand for audio-video content on phones, content integrated smartphones have paved the way for the next big trend in the smartphone industry.
It is believed that the next battle for smartphone domination will be fought on the battlefield of integrated services, which will include content streaming increasing usability for users.
As mobile screens outpace other platforms for viewing content, it is vital to have a content ecosystem that responds to the trend. LeEco is the pioneer in introducing the concept of cont\ent ecosystem on mobile devices in India.
As a leader that incorporates content into the smartphone, this signals an innovative approach providing an ecosystem of services to its users in India. LeEco, the global internet and technology conglomerate recently launched its ecosystem membership program in India.
The company's latest Superphone launch, Le 1s Eco, is the first smartphone to integrate such a wealth of content into this Superphone and spearhead the concept of Membership Program.
LeEco has a long legacy of providing an ecosystem of services to its users in China, where it has emerged as one of the largest video streaming companies. The content can be viewed on LeEco's devices that include Superphones and Super TVs.
LeEco had also started building its biggest content library with over more than 100,000 episodes of TV shows, over 5,000 copyrighted films in China. Through the launch of Le 1s Eco, the company is all set to replicate its China success story in India by bringing its users, a comprehensive and high-quality video experience, encompassing movies, TV dramas, entertainment shows, concerts, and sports.
Available at an astounding price of Rs 9999, Le 1s Eco comes bundled with the LeEco membership program worth Rs 4900 and gives users access to 100+ TV channels, 2000+ movies which will happen soon through an OTA software update.
Users will also get access to *3.5 + million songs along with 5 TB cloud personal storage space which will come live in Q3 of 2016. Additionally, members will get exclusive deals and discounts and live streaming of concerts from all over the world.
Le 1s Eco, in its two flash sales has received an over-whelming response from users and set a new industry benchmark with Rs 500+ million worth content through LeEco memberships.
This clearly marks the beginning of a trend where users are demanding smartphones that come bundled with entertainment, which provides them access to movies, songs, and much entertainment content.
LeEco's unique content ecosystem brings alive the company's partnerships with Eros Now and YuppTV, through its platforms - Levidi and LIVE. The third premium content under LeEco Membership Program will be LeMusic powered by Hungama.
Le 1s Eco packs seamless interface through unique platforms - Levidi and Live, which allow users to enjoy high quality Supertainment anytime as well anywhere!
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms.
Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world's first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With "Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing" as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars.
The company also features one of the world's largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.