Global internet and technology giant, LeEco with its breakthrough technology and disruptive pricing has made a strong mark for itself in the Indian market, evident from the success that it's Superphones have received in a short span of time. Bringing 'many firsts' to the industry from comprehensive content integration across devices to future- ready reversible USB Type-C connector with quick charging to offering all-metal, premium looking smartphones in a sustainable price of Rs 10,999 with their hugely popular Le 1s, the company in true sense lives up to its image of being a 'market disruptor'.
LeEco entered the India market with the launch of its superphones in early 2016 - the Le 1s and the Le Max. The Le 1s with a full HD (1920 x 1080 pixels) display, 5.5 inched screen, IPS display technology, 3000 mAh battery backup and powered by octa-core processor is the ideal Superphone for content consumption as it provides the right technology for uninterrupted viewing. Additionally, the fast charging feature will ensure that you never run out of entertainment even when your battery runs out. Stunning design, best-in-class technology, compelling features, first of its kind content integration.
The device has proved to be a game changer in the industry offering fully metal body, 32 GB storage, 13 megapixels primary camera and 5 megapixels front facing camera at a competitive price of Rs. 10,999.
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming.
According to a recent Deloitte report, digital platform like digital audio and video on demand service will see increased activity due to availability of 4G services in the country. This is a clear indicator of the opportunity that is present in the market. LeEco believes that the next battle for smartphone domination will be fought on the battlefield of integrated services, which will include content streaming and gaming.
LeEco is at an advantage as it has a long legacy of providing an ecosystem of services to its users in China, where it has emerged as one of the largest video streaming companies. The content can be viewed on LeEco's devices that include smartphones, TVs and electric vehicles. LeEco had also started building its biggest content library with over more than 100,000 episodes of TV shows, over 5,000 copyrighted films in China. The company plans to replicate this model in India and bring its customers, a comprehensive and high-quality video experience, encompassing movies, TV dramas, entertainment shows, concerts, and sports.