LeTV is a young smartphone brand that took the smartphone market by storm by launching their Le Series of Super Phones in China in the last quarter of 2014.
The phones sold beyond, LeTV expectations and attained a sales figure of 1 million in a matter of four months. With their recent success in the Chinese market and considering the high demand of their smartphone globally LeTV is planning to take their trio of Superphone globally. So no wonder that India is their next stop!
With a rapidly growing smartphone market, LeTV could have chosen for a better destination to take their mobile business to the next level. According to an interview with TOI, an official from LeTV quoted," Most people in India probably haven't heard of LeTV yet, but indications are that LeTV would soon build up a presence here to tap into one of the fastest growing markets for smart phones and other smart devices, with plans to start selling its streaming service and devices".
The fast growing mobile company had in fact started its operation in the US market. However the Beijing based LeTV, major business is still their streaming service, which provides millions of curated contents. In fact the company is aiming to compete with the NetFlix in the US market. No wonder that their phones do come with their LeTV streaming app preloaded. The company's custom interface for smartphones dubbed the emUI too deeply integrates LeTV streaming service.
LeTV is incidentally working on a budget device dubbed the LeTV Le 1 X500, which aims to compete with the budget offering from other Chinese brands like Redmi 2, Coolpad Dazen 1 etc. There's also a Snapdragon 820 phones in the making which the company aims to release early next year.
LeTV's present portfolio of devices include a mid-range LeTV Le1 X600 with a Helio X10 SoC priced at 1499 Yuan (Rs 14,999), LeTV Le1 Pro with 5.5inch 2K display and Snapdragon 810 at 2499Yuan and Le Max with a 6.3 inch 2K display and a Snapdragon 810. Among this the LeTV Le1 has been highly successful due to its value for money aspect.
With the inception of Chinese companies like Xiaomi, Gionee, OnePlus the India mobile market has changed drastically. Competition is much higher than before, and from what it seems as of now LeTV can be considered as an added feather in the Chinese camp. However can they really make a mark when they enter the Indian market? Analysts at Gizbot strongly believe that they can!