Just In
- 10 hrs ago Infinix Note 40 Series Launched with MediaTek SoCs, MagSafe Charging, 120Hz Display: Price, Specifications
- 13 hrs ago Quordle 784 Answer for Today, March 18: Check Clues, Solutions
- 14 hrs ago Qualcomm Snapdragon 8s Gen 3 SoC Announced with On-Device AI: Will Power the Flagship Killers of 2024
- 14 hrs ago Wordle 1003 Answer for Today, March 18: Check Clues, Solution
Don't Miss
- Finance Buy/Sell: 4 Stock Picks By VLA Ambala On Tuesday, 19th March
- Sports IPL 2024: Rishabh Pant won't find things easy in IPL, reckons Sunil Gavaskar
- Travel Celebrate Lathmar Holi in Nandgaon on March 19: A Colorful Tradition of UP
- Movies Yeh Rishta Kya Kehlata Hai: Samridhii Shukla REACTS To Shehzada Dhami-Pratiksha Honmukhe's Replacement
- News Raj Thackeray In Delhi, Possible Meeting With Amit Shah Over MNS Joining NDA
- Automobiles Skoda Epiq Electric SUV – Top Things You Need To Know
- Lifestyle Holi 2024: Your Guide To Creating Safe Holi Colours With Talcum Powder
- Education Microplastics may pose risk to Indo-Gangetic plain: Study
Mobile ads can influence which car you buy
Mobile phone ads can drive car sales far more effectively than other forms of advertisements, a study commissioned by Facebook says. Most digital automotive ads are delivered too late in the consumer purchase decision cycle, while mobile ads reach consumers earlier - before they have already made up their minds, mediapost.com reported.
The research, conducted by Ipsos MediaCT, surveyed 1,501 adults ages 18-64 who are in the market for a new car about their automotive research and purchase habits, and revealed a large and increasing role for mobile at almost every stage of the process.
SEE ALSO: 10 Smartphones That Prove Unique and Interesting Features are Still Possible!
The majority of digital car ads are delivered in the final month before consumers make the big buy, doubtless as a result of behavioural targeting.
However most consumers (59 percent) have actually settled on one or two models by that time, so the ads are either redundant or irrelevant.
Auto brands and dealers who want to increase consideration for their offerings should boost their mobile ad efforts, as more consumers are turning to mobile for car research, especially the Millennials.
Overall 60 percent of respondents said they begin their research process at least six months before they make a purchase, and 27 percent said they did most of their car research on mobile.
Among respondents who did their research on mobile, 70 percent said they felt overwhelmed by the amount of data available.
Facebook said car brands and dealers could accompany branding and local campaigns with mobile components, including videos.
Source: IANS
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
1,39,900
-
1,29,900
-
79,900
-
65,900
-
12,999
-
96,949
-
16,499
-
38,999
-
49,999
-
30,700
-
23,960
-
14,999
-
25,999
-
24,999
-
19,999
-
17,970
-
21,999
-
13,474
-
18,999
-
22,999