Motorola in India today launched the Moto X Play smartphone for Rs 18,499 (16GB variant), to be available exclusively on Flipkart. At the sideline of the event, in an interaction with Gizbot, Amit Boni, GM - Motorola India, revealed the company's plans around the India launch of new generation wearable, and the bigger and more powerful ‘X' series smartphone, the Moto X Style.
The company is planning to launch the Moto 360 2nd generation wearable ahead of Diwali in India, while the Moto X Style smartphone is expected to get launched even sooner, possibly within this month itself.
The company is excited about the new generation Moto 360 wearable, and is expecting the new smartwatch variants to work even better than the predecessors in the Indian market.
Boni revealed that the Moto 360 has been doing extremely well in India, with about 90 percent share in the Android Wear market in the country. With advanced features and better design essentials, Motorola's 2nd generation smartwatch should fare even better in the market.
Pricing depends on products
Speaking on pricing of their products, Boni said that the company targets a specific set of audience who is willing to spend for a quality product that comes with smart features. "Indian consumers are not exactly price conscious but are very smart, when it comes to buying devices. They want good features and value for their money, and are willing to spend on a higher range product that packs in superior features. Moreover, a smartwatch is not a mass product, and is something that a user in India desires to own, considering it to be a premium category of products." So, we can expect the new wearable to be priced higher than the predecessor.
As for the Pure edition of the Moto X Play smartphone, Amit said that the phone has been received well in markets where it is available, and Motorola is looking forward to bring it to India in future, though there is no timeline set for the India release of the phone.
Market share and Expansion Plans
The company says to have sold 5.6million devices till date in India, and has 45 percent of the market share in this price-range. The company is now concentrating on domestic manufacturing. Last month, Lenovo launched a new manufacturing unit, the Sriperambudur plant, in Chennai, southern India, where in it started producing Lenovo K3 Note and Motorola Moto E, in partnership with contract manufacturer Flextronics. This company planned to produce 6 million units (including the K3 Note) for this quarter, and going further will manufacture the second lot of the Moto X Play, and units of Moto G3 in this facility.
On the company's service centre expansion plans in India, Motorola has its service centers already operational, and runs other services including door-step service in major cities in India. In future, the company might as well use Lenovo's after sales support and service centers for providing service support in India.
Motorola returned to India early last year after exciting the market two years back. It has been selling its phones exclusively on Flipkart, however is looking to go offline in future.